Authentic marketing is messier than the gurus make it sound. Let me show you what I mean. You pull off the cover and it looks exactly like you’d expect after a winter in Illinois. Leaves, algae, whatever decided to move in while you weren’t looking. Then you spend the next few days vacuuming the bottom, […]
My Pool Blew Up. Here’s What 20,000 Gallons Taught Me About Marketing. Read More »
This whisper room review comes from someone who has been recording in one almost every day since the Obama administration. I found mine on Craigslist. A full Whisper Room vocal isolation booth, near Nashville, listed for $1,000. I had been searching using a Google hack that pulls local Craigslist listings across a wide radius. It
My Whisper Room Review: What Nobody Tells You After Years of Actually Using One Read More »
The radio to voice over transition is not what I expected. I was 19 years old, standing in the production room at a radio station in Sterling, Illinois, watching a guy named Jay stay late to build music beds from scratch. Jay was the production director. Nobody asked him to stay. He was just in
What Nobody Tells You About the Radio to Voice Over Transition Read More »
People ask me all the time what a voice over artist’s daily routine actually looks like. The first voice over class I ever took started with a pitch about that exact question. The teacher walked in, shut the door, and immediately got interrupted by someone walking in late. She was not pleased. But before that
The VO Life They Sold Me (And the Color-Coded Calendar I Built Instead) Read More »
My buddy Matt drove down with me. We loaded a vocal isolation booth into a U-Haul and drove the whole thing back to Illinois. That is how I built my voice over studio cheap. Still recording in it today. The booth cost me $1,000. I found it on Craigslist…saving $5K in the process. That was
How I Built My Voice Over Studio for $1,000 (Craigslist, Nashville, and a U-Haul) Read More »
I was in the middle of a craft beer segment when my voice over career after a break began. A fun shoot. Low-stakes, laid-back, the kind of gig that makes you remember why you got into this. My phone rang. It was my mom. She said to come home. I finished the segment with an
Voice Over Career After a Break: What I Wish Someone Had Told Me Read More »
Who a Voice Over Career Is Right For You have a voice that connects. Not just sounds good. Connects. People actually listen when you talk. You are disciplined enough to work alone. The home studio life is quiet. A lot quieter than most people expect. You need to generate your own structure and your own
Is Voice Over a Good Career? Honest Answer. Read More »
Red Flags When Choosing a Voice Over Artist A demo that sounds overproduced. Heavy music beds can mask a read that would not hold up without them. Ask to hear a dry read if you have any doubt. Prices that are dramatically below the market rate. There is usually a reason. Either the work is
How to Choose a Voice Over Artist for Your Brand Read More »
Most people answer the question of what makes a good voice over artist the same way. Warm voice. Good microphone. Years of experience. Maybe a home studio. Those things are table stakes. They do not answer the question. Here is the actual answer: a good voice over artist makes the listener forget they are listening
What Makes a Good Voice Over Artist? Not What You Think. Read More »
Most voice over for commercials sounds like voice over for commercials. That’s the problem. You’ve heard it. The voice that’s doing the thing voices do in commercials. The push on key words. The brightness. The confidence that’s just slightly too much. The listen-to-me-I’m-important cadence. Your brain recognizes it as an advertisement before the first sentence
Voice Over for Commercials: What Actually Makes a Commercial Read Work Read More »
