Career & Craft

Professional broadcast microphone on a stand in a radio studio for commercial voice over recording

Voice Over for Commercials: What Actually Makes a Commercial Read Work

Most voice over for commercials sounds like voice over for commercials. That’s the problem. You’ve heard it. The voice that’s doing the thing voices do in commercials. The push on key words. The brightness. The confidence that’s just slightly too much. The listen-to-me-I’m-important cadence. Your brain recognizes it as an advertisement before the first sentence

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Professional audio recording studio setup with soundproofing and mixing console

How Long Does a Voice Over Take? Real Timelines From a Working VO Artist

How long does a voice over take? The honest answer is: faster than most people expect, and it depends on a few things worth knowing before you plan your project. I get this question from clients and agencies fairly often. Sometimes because they’re under deadline pressure. Sometimes because they’re building out a production schedule and

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Voice Over for Corporate Training Videos: What Works and What Doesn’t

Voice Over for Corporate Training Videos: What Works and What Doesn’t Corporate training videos have one job: get information from the screen into the person watching it. That sounds simple. The failure rate is not simple. Most training video narration fails quietly. Nobody says anything because the content is required viewing and people sit through

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