Authentic marketing is messier than the gurus make it sound. Let me show you what I mean. You pull off the cover and it looks exactly like you’d expect after a winter in Illinois. Leaves, algae, whatever decided to move in while you weren’t looking. Then you spend the next few days vacuuming the bottom, […]
My Pool Blew Up. Here’s What 20,000 Gallons Taught Me About Marketing. Read More »
The radio to voice over transition is not what I expected. I was 19 years old, standing in the production room at a radio station in Sterling, Illinois, watching a guy named Jay stay late to build music beds from scratch. Jay was the production director. Nobody asked him to stay. He was just in
What Nobody Tells You About the Radio to Voice Over Transition Read More »
Who a Voice Over Career Is Right For You have a voice that connects. Not just sounds good. Connects. People actually listen when you talk. You are disciplined enough to work alone. The home studio life is quiet. A lot quieter than most people expect. You need to generate your own structure and your own
Is Voice Over a Good Career? Honest Answer. Read More »
Red Flags When Choosing a Voice Over Artist A demo that sounds overproduced. Heavy music beds can mask a read that would not hold up without them. Ask to hear a dry read if you have any doubt. Prices that are dramatically below the market rate. There is usually a reason. Either the work is
How to Choose a Voice Over Artist for Your Brand Read More »
Most people answer the question of what makes a good voice over artist the same way. Warm voice. Good microphone. Years of experience. Maybe a home studio. Those things are table stakes. They do not answer the question. Here is the actual answer: a good voice over artist makes the listener forget they are listening
What Makes a Good Voice Over Artist? Not What You Think. Read More »
Most voice over for commercials sounds like voice over for commercials. That’s the problem. You’ve heard it. The voice that’s doing the thing voices do in commercials. The push on key words. The brightness. The confidence that’s just slightly too much. The listen-to-me-I’m-important cadence. Your brain recognizes it as an advertisement before the first sentence
Voice Over for Commercials: What Actually Makes a Commercial Read Work Read More »
I didn’t know what a voice over artist actually was when I first became one. It was 1995. I was 19, working at a radio station in Sterling, Illinois. A production director named Jay was staying late one night, building music beds from scratch, pushing sound effects off carts. I watched him put together a
What Is a Voice Over Artist? Read More »
How long does a voice over take? The honest answer is: faster than most people expect, and it depends on a few things worth knowing before you plan your project. I get this question from clients and agencies fairly often. Sometimes because they’re under deadline pressure. Sometimes because they’re building out a production schedule and
How Long Does a Voice Over Take? Real Timelines From a Working VO Artist Read More »
This is the story of getting started in voice over — the session that first showed me what it could be, and why I ignored it for a decade. A salesman set it up. I had no idea what I was doing. It was a real studio. A producer in a booth giving direction through
The $50 Session That Changed Everything (And Why I Ignored It for 10 Years) Read More »
What to Expect When You Start Hiring a Voice Over Artist Hiring a voice over artist for the first time can feel murkier than it should. You know you need a voice. You’re not totally sure how the process works, what you’re supposed to send, how long it takes, or what a reasonable rate looks
What to Expect When You Hire a Voice Over Artist for the First Time Read More »
