I am very proud to have been chosen to be a voice over for Coca Cola’s new “One Brand” unification strategy in Mexico City.

In the 80’s, starting with Diet Coke, they opted to market each individual flavor as it’s own brand with it’s own logo. But now, they will all share a similar look and be proud to be apart of the Coca Cola ‘family’.

That similar look?  The red disc.  It’s been quietly a part of Coca Cola’s marketing since the 30’s, but you probably haven’t even noticed it.

Now…along with that red disc, they’ll have 4 distinct brands.  Coca-Cola, Diet Coke, Coke Zero & Coke Life (which is lower calorie & sweetened with Stevia)

 

 

 

Much of my work comes in the form of e-learning.  I can tell you all about common core.  I can teach you how to run the new Papa John’s point of sale system. I can walk you through your utility company’s new website.

As long as I have the script in front of me, anyway.

I don’t claim to know everything, but with the right words in front of me…I can make it sound like I do!

Whether it’s a whiteboard animation, a powerpoint lecture or a simple “how-to”, let me add clarity to your message.

 

I remember seeing Mike Rowe on an episode of dirty jobs recording a voiceover in a hotel. He was slumped over in a big comfy chair with a comforter thrown over the top of his head. He had a microphone in one hand a flashlight the other and the script balancing on his lap.

He was drenched in sweat. Read more →