Coca Cola Rebranding

I am very proud to have been chosen to be a voice over for Coca Cola’s new “One Brand” unification strategy in Mexico City.

In the 80’s, starting with Diet Coke, they opted to market each individual flavor as it’s own brand with it’s own logo. But now, they will all share a similar look and be proud to be apart of the Coca Cola ‘family’.

That similar look?  The red disc.  It’s been quietly a part of Coca Cola’s marketing since the 30’s, but you probably haven’t even noticed it.

Coca-Cola

Now…along with that red disc, they’ll have 4 distinct brands.  Coca-Cola, Diet Coke, Coke Zero & Coke Life (which is lower calorie & sweetened with Stevia)

coca-cola-4-bottles-logo

 

 

DIY Studiohacks

When I first started doing voice overs, I would study every blog, every YouTube video and listen to every so & so who had something to say.  The general consensus was that closets were the best studio to start out in due to the small area in which to treat…and the treatment (clothes) were already in place. Read more