How To Craft a Great Elevator Pitch

The elevator pitch may be less than 30 seconds long…but its impact should not be underestimated. has some tips on how to make a great first impression with yours.

Before you start writing your elevator pitch…you must first know exactly what you’re selling. Become an expert on the product, know who would benefit from it, and be able to paint a big picture to show value.

A good elevator pitch should include your name, title, company, what you sell, who you sell to, your unique selling proposition and a call to action.

Before you start delivering your elevator pitch, first make sure it’s around 30 seconds long. Practice it in front of a mirror, don’t speed through it…be conversational, smile and let your passion show.

Once you’ve nailed it…test it and tweak it. It may not lead to a job or even a follow-up question the first time you put yourself out there. But revising and testing it over and over is how you succeed.

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How To Find Success as an Entrepreneur

According to, the way to achieve success as an entrepreneur is to define what success means to you!

You can start by creating a strategy and goals as a way to measure your success. Your business plan along with your one, five and ten-year business goals will give you an idea of what you need in order to get there.

Once you create your goals you have to find a way to measure them. Any good goal can be tracked but allow yourself to be flexible because things change.

Find your purpose. You need a clearly defined purpose and a plan to grow your business.

There are lots of ways to know when success has been achieved. Be it a profit-based, becoming a leader in your industry or more personal like a sense of security and accomplishment.

The best part about being an entrepreneur is making your own rules. The great news is you can decide for yourself what it means to be successful.

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LinkedIn’s Skill Assessment Feature Helps Job Seekers and Employers Alike

LinkedIn has a new feature that could be as beneficial to job seekers as it is to those looking to hire!

According to, users can now complete a short quiz to verify their proficiency in a number of skills from Excel and Power Point to Java and C++.

They estimate that you’re 30% more likely to get a job if you complete a LinkedIn Skill Assessment. As an employer, this opens a great opportunity to find quality candidates more easily.

John Jersin, LinkedIn’s vice president of product management says “each Skill Assessment is constructed through a rigorous content creation and review process in partnership with LinkedIn Learning, industry and subject matter experts.” A recent study suggests that almost 70% of professionals believe “verified skills are more important than a college education.”

Studies also find that 76% said they felt being able to “verify skills would help them stand out amongst other candidates.” LinkedIn continues to be an invaluable tool for employees and employers alike.

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A Deep Dive Into Being a CEO

Ever dreamed of becoming a CEO? breaks it down for you, so you know exactly what you’re getting yourself into. Or at least have a better understanding of how to get into the driver’s seat.

The Chief Executive Officer is the highest-ranking person in a company…and with the biggest paycheck comes the most responsibility.

A CEO is sets the strategy to reach the vision or mission of the company. This involves making sure the right team is in place and identifying new roles that emerge.

Despite the growing number of social media pages claiming CEO…the path can usually come through a variety of professional and educational backgrounds and diverse experience is a stepping stone to becoming CEO of a high-profile organization.

The success of a CEO depends on a variety of skills, including management, motivation, decision making, understanding of growth metrics and public relations experience…among many others.

But above all…the most important trait of a successful CEO is passion. Passion leads to innovation and motivation even through hard times.” For more small business solutions and inspiration go to